Turning 12-step login nightmares into 'wait, I didn't even have time to finish making my coffee' moments.
Cutting the back-and-forth so users can just… log in.
Making complex flows feel deceptively simple –because life's too short for bad UX.
UX Writer. I streamline processes and remove friction so users can actually achieve their goals... instead of just quitting in confusion.
Hi, I'm Shani Bornstein.
Hi, I’m Shani. As a born and bred New Yorker, nothing beats the satisfaction of something working perfectly on the first—or okay, even the second—try. I’m a big history nerd and love attending museums or cool exhibitions that fuse technology and history. When I need to relax, I love to whip out my sketchbook, find a quote or a phrase, and experiment with different fonts — calligraphy, graffiti, brush strokes, you name it. Turns out, obsessing over the perfect stroke or font isn't just relaxing—it's great practice for UX writing, where every word needs to land just right.
